Guide me through a process...

Just ordered some tea online from Mighty Leaf - they sell delicious teas of many different kinds. Quite good, but not the focus of this blog. I just wanted to call out what I thought was a great user experience in signing me up to their system and helping me order the tea quickly and efficiently - i.e. they got $50 out of me without blinking an eye!

The below screenshot is a view of the entire purchase process - it was a clean look and feel, along with a nice navigation across the top of the screen that let me knew what step I was in, and which ones still remained before I completed my purchase. This is alot like TurboTax, which is another relatively good user experience in terms of letting you know where you are in your tax filing process and removes any 'uncertainty' of what has happened and what remains. This is really helpful, as opposed some experiences you get on sites like expedia where you can feel like you're lost in different screens and pages. This was a refreshing experience - if only more companies could take a page from the Mighty Leaf book, online purchases would be much better.

One other thing to note here - it's not necessarily about reducing the number of screens I see as a user, it's really about making the experience flow nicely and easily without requiring any heavy thought from me... or distraction throughout the process.

Just a small observation. Well done Mighty Leaf.

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