An elevator pitch for your app / product

A great marketing / awareness / on-boarding tool that has gained increasing use over the past few years has been what I call the application elevator pitch - it's essentially a ~1 minute video explaining how an application or product works and why it's valuable for the end user. Google has been a great proponent of this and applied it to many of their early stage products and developments. Many other companies have also followed suit. I am a big fan for a few reasons:

1. It helps a user quickly and easily (in a fun way) understand what a product is about and why they might use it
2. It forces a company to really focus on the value they're providing to the market - if you can't explain what you're providing to the market and why it's important in less than one minute, then chances are you don't have a focused enough offering

Some great examples of this that I've seen include a few from Google:

One from the personal finance application, Mint.com:

Just a great way to get your product idea out there and gain awareness.

Enjoy!
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