I recently ran across a great little piece of marketing run by daily deal site, LivingSocial - when my girlfriend was using her Flixster app on her phone to find us a movie to watch, before she could access the app she was presented a prompt that asked her a question and gave two potential responses.
The question was: Do you like cupcakes?
Potential responses:
- I love cupcakes
- I hate cupcakes
Upon clicking 'I love cupcakes' she was then taken to a further screen for LS where they tried to sign her up. Granted, most people would probably recognize it was a LS ad... but then again, my experience with the average American consumer would suggest that most might not. Further, the way they frame the question and your options really makes a tough mental decision - to answer 'I hate cupcakes' would be an outright lie for the majority of the population... and for some reason (glad for this) we even have difficulty lying to a computer...
In short, a nice marketing tactic. It won't make me love LS, but might get me a step further to try the product. A little deceptive though and definitely annoying from a product perspective inside the Flixster app...
All for now!
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